IFFD’S India Runway Week: Spring Summer 2018 Highlights from Day 2

Few days back, I attended this amazing event in Delhi.

  • Second Day was dedicated to social message on the ramp, Laxmi Agarwal an Indian campaigner with Stop Acid Attacks walked the ramp for Designer Akassh K Aggarwal. 
  • Few old designers from fashion fraternity and newgen designers showcased their collection on Day 2.


At Day 2 of India Runway Week’s summer/spring 2018 edition, standout collections by designers Shravan Kumar Ramaswamy, Akassh K Aggarwal, Banka Silk and few Newgen designers made their way to the runway.

Here are the highlights from Day 2 that you shouldn’t miss:

Day 2 was opened by 5 newgen designer’s show. Label Arkya by Ankita Yadav showcased “SEHAR”.  Arkya’s Spring-Summer Collection 2018 titled “SEHAR” is inspired by the first ray of sunshine bouncing off the fresh green grass, the happy sunflowers dancing, the dew on the fences and the subtle blue skies are food for designer’s inspiration.  Sehar unleashes a colourful line of subdued hues like sage, olive green, blush pink, mustard yellow, and aqua blue reflecting the beauties of nature in all its colours & forms. The empowering and calming effect of nature on the soul is reflected in all the garments. There are vibrancy and playfulness in floral patterns hinting conventionality. 

Istuti and Vivek’s collection aims to give you the natural comfort and ease, where ever you go. The collection enhance one’s personality for various occasions, giving the feel home comfort. Designer believes in creating their trends by following nature. Their collection is the expression of love for mother nature and a step towards saving the planet Earth by infusing natural fabrics, which are scientifically proven best friends for human body.They presented latest styling trends, and beautiful silhouettes with natural fabrics. Their collection has many different cuts and drapes for various purposes. They have created stunning silhouettes by blending western influence on Eastern drapes. Sidh by Udayan Dalmia presented a fashion label that focuses on minimalistic Chic designs and utility while keeping sustainability in mind. The spring summer 2018 collection is fully made in natural dyes and organic cotton, keep the waste to minimum. Sidh is blend of craftsmanship and technology, a blend of depth and modernity. Sidh specialises in dyeing the fabrics in natural dyes (such as Lac, ratanjot, sappanwood, madder, catechu, indigo). Collection caters to both western and ethnic sensibilities.  Sunidhi Garodia’s collection was based on the theme “ IRO of life”. IRO is basically a Japanese word which means color and the whole collection is inspired by the different colors and the meaning that each individual takes from it to their life. It’s rightly said-“The soul becomes dyed with the color of its thoughts.” And so does the collection reflect the happiness, the joy, the darks of colors and what it reflects into our lives. Shefali Dhaka Sirohi- The Spring/Summer’18 collection is inspired by the pendulums. The silhouettes are asymmetric balances. Panelling and pleating techniques have been used at frictionless points to create equilibrium between the asymmetry. The drapes move over the body in cowls like the pendulums do. The embroidery motives are imbalanced triangular pieces hung on balanced wires. Rich Silks, chanderi weaves, Organzas and Chiffons are used which signify the two extremes of the pendulum. With their different flows coming together; they create a perfect imbalanced balance. 


Rig- Utility Clothing RIG showcased a brave new world of fashion at the India Runway Week 2018. The brand carries a philosophy of travelling to unexplored territories not just in the physical realm but through an individual’s imagination, as well. People often harbor dreams and desires that are a departure from their routine lives. There is a latent explorer in everyone waiting to be unleashed. Even though they might not take off on an expedition, subconsciously they wish to be pushed to participate passionately in their lives.


Saaj by Ankita’s collection brings forth the importance of ‘innovating the future, through design conceptualisation’ as each ensemble represents crucial fragments of design, gently unfolding a layered narration that speaks of the story of the ensemble. The collection celebrates the ‘coming alive of the modern era’, through the rhapsody of colors, that gently transcend into harmonious symmetries of vintage floral patterns in pinks, gold’s, gorgeous greens and yellows made of beautiful silk embroideries and futuristic cuts, that synchronise to fill the void for a vintage-contemporary bridal space. Through the layout of bold chrysanthemum flower motifs, cutting edge patterns, carefully deconstructed vibrant hues and vintage wall art inspired embroideries in luxurious silk thread; the surface topography of each ensemble vibrates opulent extravagance and highlights the subtle blend of different weaves.

Hyderabad designer Shravan Kummar showcased textiles of sunrise state Andhra Pradesh. His collection is organically dyed and all handmade. Shravan will be having master weavers from Hyderabad as his showstoppers.

ABOUT: India Runway Week

India Runway Week is Asia’s youngest fashion trade event. Each season of the much-awaited IRW introduce new talent and places young Indian designers firmly on the global fashion stage. IRW provides a platform for both established and upcoming talented designers but also introduce fresh designers to showcase their collections. This gives them excellent business opportunities from both bulk and retail buyers. In

Addition to facilitating the exchange of ideas and networking interactions between designers, buyers and affiliates, the event provides an enriching experience for everyone.

About Indian Federation for Fashion Development: IFFD provides the opportunity for fashion industry members, both new and old, to create networks that will facilitate action and inspire industry growth. IFFD provide useful & up-to-date information to keep the industry on top of what is happening locally and abroad, to make it more competitive and to encourage a thirst for quality education.

IFFD provides a marketing platform for all within the industry; from the student who want to share her talent to the household names we have come to know and love. By increasing local and international awareness of Indian brands and talent, IFFD hope to inspire increased demand and brand loyalty. With these primary directives IFFD hope to assist in creating a positive knock on effort that will facilitate job creation and growth for the industry.




Throwback To Franchise India Event

Few days back, Franchise India hosted an excusive event called Franchise Power House, a mega opportunity show and a destination where every aspiring entrepreneur finds the right business opportunity.


Franchise Power House Delhi took place on December 23, 2017, at Hotel Pullman, Aerocity, New Delhi.


FRANCHISE POWER HOUSE – An excellent overview of franchising that showcased various franchise investment opportunities.

Franchise Power House encouraged everyone to discover find the right franchise to invest in.



  1. Business Resale Zone:Buy or Sell Qualified Running Businesses
  2. Franchise Zone:Start Your Own Business.
  3. Property Zone:Buy/Rent Commercial Residential & Retail Properties
  4. International Zone:150+ Global Master Franchise Opportunities.

Franchise India is the Asia’s largest integrated Franchise and Retail Solution Company since 1999, with an absolute authority on Franchising, Retailing and Licensing. It has helped thousands of investors in selecting the right opportunity and in turn assisted various organizations in international & domestic franchise expansions and business development.

So, what are you waiting for? Start your own business now.



fbb Femina MISS INDIA 2017: Inspired Collection

First of all, congratulations to Manushi Chhillar from Haryana on winning FBB Colors Femina Miss India World 2017 event. You rock girl. Also, the FBB femina miss India event is over but recently I visited the FBB store in Kamla nagar, Delhi and found some amazing “Miss India inspired collection” by Namrata Joshipura.  I tried the stunning collection and loved the beautiful “Miss India wali ” collection.

Find below glimpse of my visit to FBB store-



So what are you waiting for?

Hit the stores, check out the new colection and get the “Miss India wali feeling”

Find the nearest store by using the FBB Store Locator :http://bit.ly/FBBStoreLocator



The Utimate “Numero Uno”

The Month of August for me started with a bang as i was selected as a “‘Grand Winner’ for #NumeroUnoDayAtCollegee. *Drum Rolls*.


Winner was supposed to get  a luxury car for one day along with a stylist and NU vouchers worth Rs. 10,000 and a chance to feature in our promotional video. So the day started with a “Mercedes S-class”(Yes You Heard It Right) at my place to pick me up for this super cool day.


That feel was mind blowing. (Photographers+ Camera + Car + Excitement). They started their Video shooting for upcoming promotional video from my place itself. I was allowed to take my one friend along with me for this ride, so i selected my partner in crime, my brother (Mayank Suri) for this super cool experience.

Camera on,

Ride Starts.

Me and my brother along with photographers were present for the ride. Firstly, We visited My college -“Northern India Engineering College,GGSIPU” and i took few of my friends from my college for the ride. We really had lot of fun that time (Songs+Friends+Selfie+Long Ride)

After college (Followed By Lunch), We directly went for free shopping at Numero Uno Gurgaon Outlet. That Ride from My college to Gurgaon store was memorable. (It was my first ride in Mercedes). At Gurgaon outlet we (me and my brother)  had photo shoot and interview  about our whole experience. Over all That Day Was Full of excitement and fun.

Thankyou Numero Uno!

(With My 10k Shopping) 


Do watch My Grand Experience—

Here’s the link –


Don’t forget to share the same.



Right To Education

How to turn a clay toy into a Scientist, Engineer, Doctor, Teacher and much more. A clay can take any  shape if properly molded. Like our youth, and it can be possible with “RIGHT TO EDUCATION”.


It is very  easy for a financially strong family to give a bright future to their kids’ but not for them who even cannot provide one-time food to their children’s.  And those parents who cannot afford, send their child to GOVERNMENT SCHOOL for studies, which is comparatively inexpensive, in fact almost free. But if the government is providing education for free then why are people running towards private schools?

Why to spend extra bugs if you can get education for free. Course is same, syllabus is same so why????

Differentiate between GOVERNMENT and PRIVATE schools.

Only we can finish this differentiation between Government and Private schools. But how?

Below are listed some of the facts listed through which we can easily fight from this issue-

1. Preferable schools should be Government schools

Government employees and Rich people could prove as one of the great examples, they should start sending their kids to government schools. This will increase the level of education. Nobody wants their children to send in an undeveloped school, especially those who can afford best private schools.

2. Increasing  investments

More amount of money should be invest to improve education system, not only in our capital schools but other states should also be considered and should be improved side by side. I have seen Delhi government schools are far better than other state government schools Like U.P, they need lots of improvement.

3. Improve Hygiene and Sanity in government schools

One of the main reason people avoid sending their children to government schools is lack of sanitation, cleanliness and also availability of clean drinking water. Proper facilities can encourage masses to send their children’s to government schools.

4. Proper teaching facilities

Government schools should opt all the advanced teaching facilities to provide best to the students.

5. Easy Admissions

Less fees and easy admissions can possibly increase the number of attendants.
We only can spread positive messages in the society. Education is same for all the religions, casts and levels. Education can change the bringing up of a person. A country’s development is measured through literacy rate, the more people will educate the more our country can develop. Each and everyone has a right to educate even the poor ones.

Keep spreading the positive vibes and share your comments here.


SEO Basics For Bloggers & Beginners

Learning SEO for blogs is much simpler than it seems. In today’s post we’re gonna provide you with the basics in the simplest way possibleso that each and everyone of you can get started on it right away. Okay, Let’s get started!

Marketers and bloggers have realized the value of optimizing a website for search engine visibility. Lots of marketers make the mistake of seeing SEO only as a source of free traffic. It’s true, free traffic is the end result, but it’s not how SEO works. The real purpose of SEO is to help people who are looking for you, who are looking for your brand or your product.  To do that, you have to match the content on your website to what people are trying to find.

The Basics of SEO for Bloggers:

1.Crawling and Indexing

If you are active on web world, then you must be aware of two terms i.e  Crawling and Indexing:

Crawling means the visit of Google to tract your website.

Indexing means when crawling has been done putting the results on Google’s index. If you’re a blogger, businessperson, or someone with something to say on the web,you should know this stuff.




2. Stop Stuffing in the Keywords

Many people have this idea that search engines strictly read meta data and that you should fill your meta tags up with a bunch of keywords and descriptions to get the best results. This isn’t true at all. In fact, Google doesn’t even use the keyword meta tag anymore to crawl your sites. Stuffing your site full of random keywords can actually have a negative effect on your ranking. Those “labels” you place on your posts are not there for SEO keyword purposes, they are there to categorize your content so others can easily find past posts under the same topic.


 3. Custom Robots.txt

Search engine bots like Googlebot (Web Crawling Robot of Google) needs some guidelines on how they have to crawl and index our blog. We can prevent some non-important pages labels pages from indexing in Google to protect our blog from duplicate content issues.


4. Title Your Posts Properly

Whenever you title a post, think about what you would search for in Google if you were looking for an article about the topic. Think about how other people might phrase the same search term and try to create your title from that. You don’t have to do this for every single post, just the most important ones that you actually want people to be able to find through a search.
Example of a bad title: She’s Got Wind in Her Hair…
Example of a good title: 7 social media tips

5. Install a sitemap

One of the easiest things you can do is install a Google Sitemap plugin that gives a full map of all your posts, pages and archives. This automatically generates the sitemap for you at regular intervals and then submits it to Google, Bing, etc. on your behalf. Its literally giving them a map of your site so they can index it better.



Just be patient. It takes time for search engines to update their records, as they have to crawl billions of websites.

“Good things take time”

Also, note that it will take time to figure out what works for your site. What works for site A might not work for site B.

A better approach?

  1. Figure out what people are looking for
  2. Create a site that gives it to them
  3. Optimize for search engines, so they help people find you

Just keep the above points in mind to help guide you. It takes time, and it’s a lot of hard work, but if you stick with it, it does pay off.

Your comments are awaited:)

Love ..