FBB CELEBRATES 23RD APRIL AS WORLD SHORTS DAY WITH #DROPTHEPANTS

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On World Shorts Day, fbb has taken a bold and unique route with its #DropThePants campaign.  Digital campaign #DropThePants also has famous comedian Vir das announcing the day through a hilarious and engaging video that urges men to #DropThePants on #WorldShortsDay.

I visited the FBB store to participate in this #DropThePants activity. Found some great collection of shorts at just Rs 499/-

Also have a look at this amazing collection from the FBB store-

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Perfect shorts for #DropThePants

So what are you waiting for?

Go buy your favorite shorts from FBB now!

Love..

Riya…

 

 

 

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India Runway Week ( 28th – 30th April)

It would seem that no matter how big the India Runway Week gets, there you will always find fresh new names. Of course, the old designers continue every season. This is the 8th season of India Runway Week which is starting from

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The weavers of India are its biggest assets. Indian hand woven fabrics have been known since time immemorial. India was famous even in ancient times as an exporter of textiles to most parts of the civilized world but throughout history and currently too there are evidences that show that weavers have always been a victim of a staunch hierarchical system. Being at the bottom of the system they fall prey to the extreme forms of exploitation.

There are organizations that are identified as a promising means of raising voice for them and generating livelihood for hundreds of rural artisans. They have made a significant contribution to the lives of the women artisans working with it, which has helped improve their economic as well as social status.

They strive to bring the traditions of India to customers all around the world with its unique creations and products. It not only helps its artisans become wage earners, but also spreads awareness about the traditional crafts of the region, thus helping preserve a rich part of India’s national cultural heritage. Indian Federation for fashion Development have joined hand with four of these organizations i.e Rangsutra, SoCHE, Banka Silk and Gestures by Kriti who will present the work of artisans at current season of India Runway Week Summer 2017 ramp which is starting from 28th of April to 30th of April 2017

“The purpose of this show is to raise the current conditions of the weavers and to propose the importance of such organizations and social security to the custodians of this ageless art.” Said by Fashion director, Kiran Kheva, India Runway Week

Here is the schedule-

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See you there!!

Love…

Riya