Riya Suri, currently pursuing her B.Tech (CSE) from GGSIPU, Delhi completed her Internship from Blogmint(To The New Venture) and learned the requirements and strategies of Digital Marketing.
Internship Type: Marketing
Internship Location: Noida
Internship Duration: 3-4 Months
Business & account management
Customer Relation Management
Her Journey from Student to Intern
Digital Marketing has become a very popular field of work. With the rise of the digital space, digital marketing agencies have also come up exponentially. These agencies are responsible for the marketing and advertising of brands of leading companies, along with making sure that these companies maintain their online presence at all times. Due to the dynamic and interesting work that these agencies do, they have managed to grab the attention of a lot of students, who are just out of their college and are searching for a suitable field to create a career for themselves. Therefore, there is a rise in the number of institutes providing a Digital Marketing Course in India.The digital marketing field grabbed my attention too. But somehow, I wanted to have a feel of the work that these agencies do and their work culture, before making digital marketing a career. I managed to grab an internship with a leading Digital Marketing Company- To The New Venture.
Hope is a good thing, maybe the best of all things and no good thing ever dies.
There is only one word to describe this office and that is AMAZING. In fact everything was amazing. From my seniors to colleagues, partners to stationary guys, everyone was so friendly and cooperative. My major domain of internship was “Digital Marketing”. I think Digital Marketing is a relatively new part of Marketing. I hadn’t been taught anything about Digital Marketing when I was at university, so I went there with an open mind. A lot of the work involves reporting in a customer facing role.
What I most took away from my Digital Marketing internship was just soaking everything up. The exposure and the levels of experience you gain from being in a professional environment was incredible. In terms of Digital Marketing you’ve just got to immerse yourself in it and you will soon pick things up. You’ll gain priceless and lifelong skills if you approach it in this way. My manager introduced me to my team members. It was like an informal introduction. After then they briefed me about the company.
My internship has definitely reinforced my passion for Digital Marketing. It is definitely something I want to do, specifically in the Digital Marketing sphere. It was working in that professional environment and having the opportunity to interact and contribute to such a fast growing business like that was such a buzz. I gained priceless skills and learning other things like a professional way to interact with clients.
How important are Internships?
I think they are really important. Not only because they look good on your CV but it gives you that edge when you get into a job and puts you ahead of the game. You’ve got the skills and experience that you’ve taken from your internship and you also have the confidence to perform. You understand the aspects of the role you’re there to do. Personally, it gave me more insight into how Digital Marketing and Marketing works as a profession.
Blogmint is Asia’s leading automated platform that connects brands and influencers. Blogmint helps brands identify and engage targeted influencers to create powerful social and video content. Blogmint offers transparent pricing and real time campaign analytics for every piece of content. Get hard ROI and measure the impact down to the dollar. With more than 10,000 influencers to engage with, your next influencer marketing campaign is just a click away.
About TO THE NEW Ventures
60% of the world’s young, social and mobile consumers will reside in Asia by 2020. In a social and mobile-first world, TO THE NEW Ventures is a disruptive internet products company, creating and operating mobile first businesses.
TO THE NEW Ventures specializes in emerging markets, especially fast track Asia – India, ASEAN and China. Its businesses include #fame, an online video platform for talent, American Swan, an online fashion business, Thoughtbuzz, a freemium social analytics and CRM product, Blogmint, a marketplace between brands and bloggers and TO THE NEW Digital, a digital services company. Read more at www.ttnventures.com .
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