Learning SEO for blogs is much simpler than it seems. In today’s post we’re gonna provide you with the basics in the simplest way possible. so that each and everyone of you can get started on it right away. Okay, Let’s get started!
Marketers and bloggers have realized the value of optimizing a website for search engine visibility. Lots of marketers make the mistake of seeing SEO only as a source of free traffic. It’s true, free traffic is the end result, but it’s not how SEO works. The real purpose of SEO is to help people who are looking for you, who are looking for your brand or your product. To do that, you have to match the content on your website to what people are trying to find.
The Basics of SEO for Bloggers:
1.Crawling and Indexing
If you are active on web world, then you must be aware of two terms i.e Crawling and Indexing:
Crawling means the visit of Google to tract your website.
Indexing means when crawling has been done putting the results on Google’s index. If you’re a blogger, businessperson, or someone with something to say on the web,you should know this stuff.
2. Stop Stuffing in the Keywords
Many people have this idea that search engines strictly read meta data and that you should fill your meta tags up with a bunch of keywords and descriptions to get the best results. This isn’t true at all. In fact, Google doesn’t even use the keyword meta tag anymore to crawl your sites. Stuffing your site full of random keywords can actually have a negative effect on your ranking. Those “labels” you place on your posts are not there for SEO keyword purposes, they are there to categorize your content so others can easily find past posts under the same topic.
3. Custom Robots.txt
Search engine bots like Googlebot (Web Crawling Robot of Google) needs some guidelines on how they have to crawl and index our blog. We can prevent some non-important pages labels pages from indexing in Google to protect our blog from duplicate content issues.
4. Title Your Posts Properly
Whenever you title a post, think about what you would search for in Google if you were looking for an article about the topic. Think about how other people might phrase the same search term and try to create your title from that. You don’t have to do this for every single post, just the most important ones that you actually want people to be able to find through a search.
Example of a bad title: She’s Got Wind in Her Hair…
Example of a good title: 7 social media tips
5. Install a sitemap
One of the easiest things you can do is install a Google Sitemap plugin that gives a full map of all your posts, pages and archives. This automatically generates the sitemap for you at regular intervals and then submits it to Google, Bing, etc. on your behalf. Its literally giving them a map of your site so they can index it better.
Just be patient. It takes time for search engines to update their records, as they have to crawl billions of websites.
“Good things take time”
Also, note that it will take time to figure out what works for your site. What works for site A might not work for site B.
A better approach?
- Figure out what people are looking for
- Create a site that gives it to them
- Optimize for search engines, so they help people find you
Just keep the above points in mind to help guide you. It takes time, and it’s a lot of hard work, but if you stick with it, it does pay off.
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